P1
🎯
Motivation
"What got you thinking about selling?"
Listen for: Urgency, emotion
P2
⏱️
Timeline
"When would you like this handled?"
Listen for: Deadlines, flexibility
P3
👥
Decision Makers
"Who else needs to be comfortable?"
Listen for: Solo vs. committee
P4
💰
Price
"How have you been thinking about value?"
Listen for: Realistic vs. aspirational
P5
✅
Confirm
"So just to make sure I've got this right..."
Listen for: Buy-in, blockers
🏈 Read the Defense
What they say tells you which play to run.
"I need this done fast"
Cash
Speed + certainty
"I don't want any surprises"
BKPP
Guaranteed net
"My house is worth more"
Prove It
Let them prove it
"I want to see my options"
Safe Bet
Full visibility
Best for: Sellers who need speed and certainty above all else
→ Buy as-is, no repairs
→ We cover closing costs
→ Fastest option, lowest price
Say This
"This is our fastest option. We buy as-is, no repairs, no showings. We cover closing costs. Typical close is 7-21 days."
Best for: Sellers who want certainty + higher net without the work
→ Guaranteed net amount
→ We handle marketing, buyers, repairs
→ 30-60 days typical
Say This
"You get a guaranteed net — a number you're walking away with no matter what. We handle everything. Typically nets more than cash."
Best for: Sellers who believe their home is worth more than our numbers
→ Seller sets THEIR price
→ We market, they approve offers
→ We fund buyer-requested repairs (4%)
→ No sale = no fee
Say This
"You think it's worth more? Let's find out. You set your price, we market it. Sells at your number = 2-4%. Doesn't sell = you owe nothing."
Best for: Sellers who want full visibility, control, and aren't sure on price
→ Seller sets Floor only
→ See ALL offers with analysis
→ Seller makes every decision
→ We fund buyer-requested repairs
→ No sale = no fee
Say This
"Not sure what it's worth? Set a floor, we show you every offer with analysis, you decide everything. 6-8% if it sells, nothing if it doesn't."
🎙️ Audibles
When they throw you a curveball, change the play at the line.
"My house is worth more than that"
"You might be right. I'd rather help you prove it than argue. → Prove It Partnership — you set your price, we market it. 2-4% if it sells, nothing if it doesn't."
"I want to see offers first"
"That makes sense. → Safe Bet Partnership does exactly that. Set a floor, we show you every offer with analysis. You decide everything."
"I don't want to leave money on the table"
"Smart concern. Do you want certainty or exploration? → BKPP guarantees your net. → Safe Bet shows you all offers and you decide."
"Why pay you vs. an agent?"
"Agent = 5-6% + you cover repairs. Us = we fund buyer-requested repairs, and if it doesn't sell, you owe nothing. We only get paid if you get paid."
"What if it doesn't sell?"
"You owe nothing. We take on the marketing risk. Can't find a buyer at your number? Partnership ends, you walk away free."
⚡ Quick Reference
| Program |
Fee |
Timeline |
Price |
Repairs |
Best For |
| Cash |
Discounted |
7-21 days |
We set |
As-is |
Speed seekers |
| BKPP |
Flat net |
30-60 days |
Guaranteed |
We fund |
Certainty seekers |
| Prove It |
2-4% |
45-90 days |
Seller sets |
We fund (4%) |
"Worth more" sellers |
| Safe Bet |
6-8% |
45-120 days |
Floor only |
We fund |
Control seekers |
📊 Present the Offer
"Based on everything you shared, here's what makes sense: Cash at $___. BKPP guaranteed net at $___. Or if you want to set your own price, Prove It at 2-4%. Based on what you told me about [motivation], I'd recommend ___ because ___."
✍️ Next Steps
"If this feels like it could make sense, the next step is simple. I'll send everything through DocuSign so you can review at your own pace. Once signed, we open title, confirm timeline, and our team takes it from there."